TheyThemUs
2026 MEDIA KIT
News, activism, and informational coverage for the transgender community worldwide — rights, health, culture, and community resources.
Updated annually · Current edition: 2026 · Just Two Roommates LLC
News. Activism. Information. — For Trans Communities Everywhere
TheyThemUs is Just Two Roommates’ transgender-focused media property: a global news, activism, and informational source for trans people, loved ones, advocates, and allies who need accurate coverage and practical resources — not noise.
Editorial spans policy and rights, health and care access, culture and arts, community organizing, and explainers that help readers navigate systems, language, and local support. The brand is built for worldwide relevance with community trust at the center.
Ideal advertisers and sponsors: healthcare and gender-affirming care providers, legal aid and advocacy orgs, LGBTQ+ nonprofits, mental health platforms, education programs, inclusive employers, and brands ready to show up with authenticity next to public-interest editorial.
Meet Jordan, 29. Follows legislation and clinic access stories, saves explainers for friends coming out, and shares activism updates with local organizers. Brands and organizations that appear in this environment earn trust by association with accurate, community-centered coverage.
Our Audience in 2026
Estimated planning metrics for a launching global trans news and information audience.
Engagement & reach
Audience Demographics
Geographic Concentration
Audience profile: Trans, nonbinary, and gender-expansive readers plus close allies and professional advocates. Strong interest in rights, health access, community safety, and cultural representation. High share of mobile research sessions and newsletter intent.
Coverage Built for Trans Readers Worldwide
News & Policy
Legislation, courts, rights, and breaking community news
Activism & Organizing
Campaigns, protests, mutual aid, and civic action
Health & Care Access
Clinics, care pathways, mental health, and insurance explainers
Culture & Media
Arts, books, film, and representation that centers trans voices
Resource Guides
Practical informational guides for life, work, and community
Global Perspectives
Stories and resources beyond a single national frame
Advertising & Sponsorship Inventory
Rates shown are estimated 2026 media-planning figures. Agency and volume terms available on request.
Website Display
- 728×90 Leaderboard (ROS)$13 CPM
- 300×250 Medium Rectangle$11 CPM
- 300×600 Half Page$18 CPM
- 320×50 Mobile Banner$9 CPM
Homepage / Section Sponsorship
$950/moBranded presence on news or resources hubs
Sponsored Resource Guide
$1,450/pieceLabeled long-form informational feature with SEO packaging
Newsletter / Alert Sponsorship
$475/sendPlacement to high-intent community list
Advocacy / Nonprofit Package
Ask for pricingMulti-touch awareness for orgs and public-interest campaigns
Network Package (TheyThemUs + Pink Pulse)
Ask for pricingTrans vertical + broader LGBTQ+ city/lifestyle reach
Custom Integrated Campaign
Ask for pricingContent + display + email for healthcare, legal, or culture partners
“We needed placements next to trusted trans news and resources — not a one-week Pride package on a general lifestyle site. TheyThemUs is built for year-round community relevance.”
Partnerships & advertising inquiries
Just Two Roommates LLC
6210 Wilshire Blvd., Suite 200, Los Angeles, CA 90048
Just Two Roommates LLC · 6210 Wilshire Blvd., Suite 200, Los Angeles, CA 90048
Partnership and advertising inquiries for Just Two Roommates properties only.
Dedicated trans news, activism, and information — not a generalist Pride side channel
Dedicated Trans Focus
Not a seasonal Pride buy on a general title — year-round news, activism, and information built for trans communities worldwide.
Public-Interest Context
Readers arrive for rights, health, and resources. Adjacent placements carry higher trust for mission-aligned brands and orgs.
Global + Local Utility
Worldwide framing with practical guides and organizing coverage that travels across borders and platforms.
JTR Network Adjacency
Package with The Pink Pulse and sister brands for lifestyle reach without diluting trans-specific inventory.
Operated by Just Two Roommates LLC
TheyThemUs is part of the Just Two Roommates portfolio. Partnerships and advertising are handled by JTR.
Figures on this page are estimated media-planning statistics prepared for advertisers. Request a custom proposal for category- and market-specific delivery.
Market context for planners
Context among established LGBTQ+ media — positioning, not claim-chasing.
them. / Out / general LGBTQ+ culture titles
Strong culture reach; TheyThemUs competes on dedicated trans news, activism, and informational depth.
National LGBTQ+ news (Advocate, PinkNews)
Broad queer news scale; TheyThemUs centers transgender community coverage as the core product, not a beat.
Fragmented social / Discord / activist channels
High engagement but brand-unsafe and unmeasurable; TheyThemUs offers owned editorial inventory and clear sponsorship packaging.
The Pink Pulse Media Kit
Hyperlocal LGBTQ+ lifestyle and city-guide network — news, nightlife, dining, travel, directory, and community across major gay metros.
Let's build your campaign
Questions about advertising, city sponsorships, or network packages? Reach Just Two Roommates partnerships at [email protected].