Media Kit 2026
Reach the LGBTQ+
Community Worldwide
Just Two Roommates LLC operates two digital media properties reaching LGBTQ+ audiences across sports, culture, news, and community.
Company Overview
Just Two Roommates Media
Just Two Roommates is a digital media company headquartered in Wilton Manors, Florida, operating a growing portfolio of targeted online publications serving niche audiences with high purchasing intent.
Founded and led by Ryan Salazar, Just Two Roommates builds digital media brands that connect advertisers with passionate, engaged communities that are underserved by mainstream media.
Industry Context
LGBTQ+ Media Is Reorganizing.
Hyperlocal Is the Gap.
The past decade reshaped how queer audiences discover news, events, and businesses. National scale moved upmarket; neighborhood coverage went thin. The Pink Pulse was built for what disappeared in the middle — trusted, city-by-city editorial with global discovery.
Local print collapsed. Community didn't.
City-based LGBTQ+ newspapers and alt-weeklies that once owned local nightlife, health, and politics listings have largely vanished or gone digital-only with reduced frequency. The audience never left — the infrastructure did. Brands still need city-level access; the supply side disappeared.
Scale publishers dilute local intent.
Large LGBTQ+ content networks built for national reach often trade neighborhood specificity for homepage traffic. That works for awareness. It fails when your KPI is foot traffic in Wilton Manors, bookings in Palm Springs, or memberships in Chicago's Boystown.
Programmatic is efficient. It is also invisible.
Open-exchange LGBTQ+ targeting frequently relies on inferred data, adjacent content, or broad interest clusters. Owned-and-operated editorial environments — especially hyperlocal ones — deliver higher recall, stronger brand affinity, and fewer adjacency surprises for regulated categories.
The community over-indexes where brands want growth.
Across published economic research, LGBTQ+ consumers consistently over-index on discretionary categories: travel, dining, wellness, fashion, entertainment, and financial services. Urban gay neighborhoods remain disproportionate launch markets for hospitality, spirits, and lifestyle brands.
Addressable Market
167+ Cities. Real Populations. Real Reach.
The Pink Pulse editorial footprint spans 167+ cities across 37 countries — markets selected for LGBTQ+ community density, tourism flow, and local business ecosystems. The figures below are JTR estimates built from public metro population data, urban LGBTQ+ identification rates, and industry spending benchmarks. They are not sourced from any third-party publisher.
Regional Footprint — Estimated Addressable LGBTQ+ Adults
| Region | Cities | Est. Metro Pop. | Est. LGBTQ+ Adults | Representative Markets |
|---|---|---|---|---|
| Americas | 89 | 118M | 8.6M | NYC, LA, Miami, Toronto, Mexico City, São Paulo |
| Europe | 42 | 52M | 3.4M | London, Paris, Berlin, Amsterdam, Madrid |
| Asia-Pacific | 24 | 18M | 1.4M | Sydney, Tokyo, Bangkok, Auckland |
| Middle East & Africa | 12 | 7M | 0.8M | Tel Aviv, Cape Town, Dubai |
| Global Total | 167+ | ~195M | ~14.2M | 161+ editorial markets · 37 countries |
City pages = media buys with GPS
Each of our 167+ city hubs functions as a dedicated LGBTQ+ local channel — news, nightlife, dining, events, directory, and forums. Sponsoring Miami is not a line item in a national ROS spreadsheet; it is ownership of a market.
High-intent categories cluster locally
Restaurants, bars, clinics, real estate, travel, and events convert when the reader is already browsing their neighborhood. Pink Pulse captures that moment — before search, before maps, inside community context.
Community forums extend shelf life
Discussion boards per city create returning sessions and long-tail discovery. Display and sponsored content alongside forum traffic benefits from repeat visits and word-of-mouth sharing inside the queer social graph.
Methodology note: Metro population totals aggregate publicly available census and statistical agency data for Pink Pulse covered cities. LGBTQ+ adult estimates apply a weighted 7.3% urban identification rate (JTR model; varies by market). Economic figures reference widely published US LGBTQ+ purchasing power estimates and sectoral travel indices. All figures are illustrative for media planning — not audited audience guarantees. Request a custom market report for your category and geography.
Our Properties
Two Distinct Audiences. One Media Group.
Just Two Roommates LLC operates two digital media properties reaching LGBTQ+ audiences across sports, culture, news, and community.
The Pink Pulse
thepinkpulse.comYour World, Gayed Up.
Global LGBTQ+ digital media covering news, nightlife, travel, health, and community across 167+ cities in 6 continents.
RIMSHOT SPORTS
rimshotsports.comThe Sports World Has Been Waiting For You.
The premier gay sports media destination covering professional sports, Pride Nights, LGBTQ+ athletes, and gay recreational leagues through an unapologetically queer lens.
The Pink Pulse
thepinkpulse.com
Your World, Gayed Up.
The Pink Pulse is the world's premier LGBTQ+ digital media property, delivering hyperlocal content to gay, lesbian, bisexual, transgender, and queer communities across 167+ cities in 37 countries. Launched to fill the gap left by the decline of local LGBTQ+ print media, The Pink Pulse combines the intimacy of a neighborhood publication with the reach of a global platform.
Coverage
Audience (Est.)
Demographics
Top Markets
Content Sections
RIMSHOT SPORTS
COMING SOONrimshotsports.com
Gay Sports Media. No Apologies.
RimShot Sports is the only sports media destination built exclusively for the gay sports fan. Covering the NFL, NBA, MLB, NHL, MLS, Pride Nights, LGBTQ+ athletes, and gay recreational leagues — through a lens that mainstream sports media has never provided.
Launch: 2026
Audience Profile
Interests
Content Verticals
GayNudist.com
Launching 2026gaynudist.com
Bare. Free. Proud.
GayNudist.com is the first dedicated digital media property serving the gay naturist and clothing-optional travel community worldwide. Covering gay clothing-optional resorts, nudist campgrounds, naturist clubs, CO beaches, and the lifestyle behind the movement, GayNudist.com fills a completely unserved niche with passionate, loyal readership and premium advertising opportunities.
Coverage
Launch Projections
Advertising Opportunities
Why Advertise With Us
The LGBTQ+ Audience Is Different
Precision Targeting
Reach LGBTQ+ consumers with extraordinary precision. Our hyperlocal city-by-city structure means your ad reaches gay consumers in exactly the markets you care about — whether that's a single city or all 37 countries we cover.
Engaged Community
LGBTQ+ consumers are among the most brand-loyal audiences in the world. Studies consistently show the LGBTQ+ community over-indexes on brand affinity, premium purchasing, and travel spending. Our readers don't just consume content — they act on it.
Premium Context
Your brand appears alongside editorial content that celebrates and serves the LGBTQ+ community. No banner blindness, no programmatic waste — just your message in front of people who are actively engaged with content they love.
Advertiser Categories We Serve Well
Ad Products & Rates
Advertising Opportunities
Rates effective 2026 | Contact for agency pricing and package discounts
PPThe Pink Pulse — Advertising Products
Display Advertising
| Product | Placement | Rate | Unit |
|---|---|---|---|
| Leaderboard 728×90 | Run of Site | $12 CPM | CPM |
| Medium Rectangle 300×250 | Run of Site | $10 CPM | CPM |
| Half Page 300×600 | Run of Site | $18 CPM | CPM |
| Mobile Banner 320×50 | Mobile ROS | $8 CPM | CPM |
| Skin / Roadblock | Homepage | $1,500/day | Flat |
City & Market Sponsorship
| Product | Description | Rate |
|---|---|---|
| City Sponsor | Exclusive sponsor of one city page — all ad units, sponsor badge, featured placement | $999/mo |
| Regional Sponsor | Sponsor a region (e.g. all Florida cities) | $2,500/mo |
| National Sponsor | All US city pages | $7,500/mo |
| Global Sponsor | All 167+ cities worldwide | Contact Us |
Directory & Listings
| Product | Description | Rate |
|---|---|---|
| Featured Listing | Top of category, highlighted | $99/mo |
| Premium Profile | Enhanced listing + photos + direct booking link | $199/mo |
| Category Sponsor | Own a business category across all cities | $499/mo |
Content & Native
| Product | Description | Rate |
|---|---|---|
| Sponsored Article | Editorial-style content, written by our team, labeled "Sponsored" | $1,500/piece |
| Business Feature | Full story about your business, SEO-optimized | $750/piece |
| Newsletter Sponsor | Dedicated send to subscribers in target city | $500/send |
| Social Amplification | Story promoted across Pink Pulse social channels | $299/post |
Travel Vertical
| Product | Description | Rate |
|---|---|---|
| Resort Featured Listing | Top placement in CO resort directory + story feature | $299/mo |
| Destination Sponsor | Own a destination travel guide page | $1,499/mo |
| Travel Newsletter | Dedicated travel email to travel-intent audience | $750/send |
RSRimShot Sports— Advertising ProductsComing Soon
| Product | Unit | Pricing | Notes |
|---|---|---|---|
| RimShot Run of Site Banner | 728×90 leaderboard / 300×250 rectangle | CPM — rate TBD | Runs across all RimShot Sports pages |
| RimShot Newsletter Sponsorship | Dedicated email placement | Per send — rate TBD | Gay sports audience, weekly send |
| RimShot Pride Night Sponsor | Event coverage + on-site banner | Per event — rate TBD | Exclusive sponsor of single Pride Night coverage |
| RimShot Homepage Takeover | Full homepage domination | Daily flat rate — rate TBD | High impact, limited availability |
| RimShot Sponsored Content | Branded article in RimShot editorial style | Per article — rate TBD | Written by RimShot staff, labeled as sponsored |
| RimShot Custom Package | Cross-platform (RimShot + Pink Pulse) | Negotiated | Combined network buy available — contact for details |
GNGayNudist.com — Launch AdvertisingPlaceholder Rates
| Product | Rate |
|---|---|
| Featured Resort Listing | $199/month |
| Display ROS | $15 CPM |
| Newsletter Sponsorship | $400/send |
| Sponsored Content | $1,000/piece |
| Launch Package (all above, 3 months) | Contact for pricing |
Network Advertising
REACH THE ENTIRE JTR NETWORK
Two properties. One LGBTQ+ audience. Unmatched reach.
From global gay news and culture to sports and Pride Nights, the Just Two Roommates network delivers your brand to the audience that mainstream media has always underserved.
Content Verticals
Contact & Next Steps
Ready to Reach the LGBTQ+ Community?
📄 Updated Media Kit PDF — Coming Soon
Our media kit PDF is being updated to include RimShot Sports. The updated version will be available shortly. In the meantime, please use this page for the most current information or contact us directly.