Pumped Daddy
2026 MEDIA KIT
Fitness and workout supplement brand with content that speaks to gay and queer men who train hard and live louder — commerce-first, community-aware.
Updated annually · Current edition: 2026 · Just Two Roommates LLC
Supplements Built for the Men Who Show Up
Pumped Daddy is Just Two Roommates’ fitness and workout supplement commerce brand — not a trade publication. The storefront and content engine serve gay and queer men (and allies in the same gym culture) who want products and storytelling that match their aesthetic and community.
Partnership opportunities lean into affiliate, co-branded product drops, sponsored workout content, email to fitness buyers, and social takeovers — with optional amplification across Pink Pulse lifestyle and RimShot sports audiences when campaigns fit.
Ideal partners: adjacent wellness brands, apparel, gyms, recovery products, clean nutrition, and lifestyle sponsors who want authentic gay fitness positioning without generic “rainbow wash.”
Meet Marcus, 41, trains 5× week, buys protein and pre-workout online, follows queer fitness creators, and responds to brands that feel designed for him — not mass-market packaging with a temporary pride filter.
Our Audience in 2026
Estimated planning metrics for fitness-commerce traffic and content consumers.
Engagement & reach
Audience Demographics
Geographic Concentration
Audience profile: Primary: gay/queer men 28–48, gym-active, above-average discretionary spend on supplements, apparel, and wellness. Secondary: partners and allies in the same fitness communities.
Content & Commerce Touchpoints
Product Education
Formulas, stacks, and how-to content for serious trainers
Workout Programming
Routines, progressive overload, and gym culture
Recovery & Wellness
Sleep, mobility, and recovery adjacent to hard training
Community Stories
Queer fitness journeys and trainer spotlights
Lifestyle & Aesthetic
Brand world, apparel, and social-first content
Commerce Experiences
Drops, bundles, and subscription storytelling
Partnership & Placement Menu
Rates shown are estimated 2026 media-planning figures. Agency and volume terms available on request.
Homepage / PDP Placement
Ask for pricingFeatured merchandising on key commerce paths
Sponsored Workout Series
$2,400/series3–5 piece branded training content
Email / SMS Feature
$650/sendCommerce list placement (compliance-friendly)
Social Takeover Week
$3,200/weekFeed + stories on Pumped Daddy channels
Affiliate / Co-Marketing
Ask for pricingPerformance partnership terms available
JTR Network Amplify
Ask for pricingAdd Pink Pulse and/or RimShot lift
Display (content pages)
- 300×250 content well$11 CPM
- 728×90 content header$13 CPM
“We wanted gay fitness placement that wasn’t a one-off Pride post. Pumped Daddy’s audience buys products and lives the training lifestyle year-round.”
Partnerships & advertising inquiries
Just Two Roommates LLC
1309 Coffeen Ave, Sheridan, WY 82801
Just Two Roommates LLC · 1309 Coffeen Ave, Sheridan, WY 82801
Partnership and advertising inquiries for Just Two Roommates properties only.
Commerce brand with community distribution paths
Commerce Intent
Visitors are in a buy/consider mindset for fitness products — not passive news scrolling alone.
Authentic Gay Fitness Positioning
Brand voice is built for queer men who train — not a temporary seasonal skin on a generic stack brand.
Cross-Property Paths
Optional distribution into Pink Pulse lifestyle and RimShot sports audiences for full-funnel campaigns.
Founder-Led Flexibility
Custom co-branded drops and creative partnerships with direct JTR decision-makers.
Operated by Just Two Roommates LLC
Pumped Daddy is part of the Just Two Roommates portfolio. Partnerships and advertising are handled by JTR.
Figures on this page are estimated media-planning statistics prepared for advertisers. Request a custom proposal for category- and market-specific delivery.
Market context for planners
Context among established LGBTQ+ media — positioning, not claim-chasing.
Mass-market supplement media & marketplaces
Scale without queer cultural fit; Pumped Daddy wins on community authenticity and JTR network adjacency.
Influencer-only fitness creators
Strong personality reach but fragmented inventory; Pumped Daddy offers owned commerce + packaged media.
The Pink Pulse Media Kit
Hyperlocal LGBTQ+ lifestyle and city-guide network — news, nightlife, dining, travel, directory, and community across major gay metros.
Let's build your campaign
Questions about advertising, city sponsorships, or network packages? Reach Just Two Roommates partnerships at [email protected].