RimShot Sports
2026 MEDIA KIT
LGBTQ+ sports commentary and community — pro leagues, Pride Nights, queer athletes, and recreational leagues through an unapologetically queer lens.
Updated annually · Current edition: 2026 · Just Two Roommates LLC
The Sports Desk Queer Fans Actually Wanted
RimShot Sports is Just Two Roommates’ LGBTQ+ sports property — built for gay and queer sports fans who want pro coverage, Pride Night culture, athlete stories, and league community without waiting for mainstream desks to catch up.
Editorial spans NFL, NBA, MLB, NHL, MLS, combat sports, and global soccer through a community lens: representation, fandom culture, fitness, and the social side of sports that LGBTQ+ audiences live year-round — not only during Pride Month.
Advertisers in apparel, spirits, fitness, travel, streaming, and CPG reach a high-engagement sports audience that over-indexes on experiential spend and brand loyalty when they feel seen.
Meet Jordan, 36, watches NFL Sundays with friends in Fort Lauderdale, travels for at least one Pride Night series a year, and follows queer athlete news that mainstream sports media under-serves. RimShot is their home feed for takes, events, and league culture.
Our Audience in 2026
Estimated planning metrics for LGBTQ+ sports fans and community-league participants.
Engagement & reach
Audience Demographics
Geographic Concentration
Audience profile: Primary demo gay men and queer sports fans 25–44. Above-average HHI. Heavy interest in fitness, live events, apparel, travel to Pride Nights, and sports media streaming.
Verticals Built for Queer Sports Culture
Pro Sports Coverage
NFL, NBA, MLB, NHL, MLS — queer lens, real fandom
Pride Nights
Event coverage, calendars, and sponsor storytelling
Athlete Profiles
LGBTQ+ athletes and allies mainstream desks under-serve
Community Leagues
Rec leagues, tournaments, and local sports culture
Opinion & Culture
Unapologetic takes, podcasts, and fan culture
Fitness & Training
Performance, wellness, and gym culture for queer athletes
Sports Media Inventory & Packages
Rates shown are estimated 2026 media-planning figures. Agency and volume terms available on request.
Website Display
- 728×90 Leaderboard (ROS)$16 CPM
- 300×250 Medium Rectangle$13 CPM
- 300×600 Half Page$22 CPM
- Homepage Takeover$2,200/day
Newsletter Sponsorship
$475/sendWeekly queer sports briefing placement
Pride Night Package
Ask for pricingEvent coverage + banners + social + newsletter
Sponsored Content / Column
$1,400/pieceLabeled branded storytelling in RimShot voice
Social Series Takeover
$2,800/weekMulti-post week on RimShot channels
Podcast / Video Segment
Ask for pricingHost-read or branded segment opportunities
Season Pass (network w/ Pink Pulse)
Ask for pricingCross-property sports + lifestyle buy
“Pride Night sponsorships need community media that actually understands queer fandom — not a one-week rainbow logo swap. RimShot is where that conversation lives all season.”
Partnerships & advertising inquiries
Just Two Roommates LLC
1309 Coffeen Ave, Sheridan, WY 82801
Just Two Roommates LLC · 1309 Coffeen Ave, Sheridan, WY 82801
Partnership and advertising inquiries for Just Two Roommates properties only.
Category-defining LGBTQ+ sports reach
Underserved Category
Mainstream sports media still under-indexes queer fandom outside Pride Month — RimShot is always-on.
High Engagement Sports Demo
Long session times on game coverage and strong open rates on weekly sports newsletters.
Event-Season Amplification
Pride Nights, playoffs, and major tournaments create natural campaign flighting.
JTR Network Lift
Optional packaging with The Pink Pulse for lifestyle + sports dual reach.
Operated by Just Two Roommates LLC
RimShot Sports is part of the Just Two Roommates portfolio. Partnerships and advertising are handled by JTR.
Figures on this page are estimated media-planning statistics prepared for advertisers. Request a custom proposal for category- and market-specific delivery.
Market context for planners
Context among established LGBTQ+ media — positioning, not claim-chasing.
Outsports
Established LGBTQ+ sports news; RimShot differentiates with culture, commentary, and community-league depth.
Advocate / PinkNews sports verticals
Occasional sports coverage inside general LGBTQ+ news; not a dedicated sports destination.
The Pink Pulse Media Kit
Hyperlocal LGBTQ+ lifestyle and city-guide network — news, nightlife, dining, travel, directory, and community across major gay metros.
Let's build your campaign
Questions about advertising, city sponsorships, or network packages? Reach Just Two Roommates partnerships at [email protected].