Colorful pride celebration with confetti and joyful people in vibrant clothing

Lifestyle & CultureFlagship Property

The
Pink
Pulse

Your daily heartbeat of LGBTQ+ culture, community, and conversation.

1.8M

Monthly Readers

4.2M

Social Followers

68%

Return Visitors

11min

Avg. Time on Site

Property Overview

The Flagship
Voice

The Pink Pulse is the cornerstone property of Just Two Roommates Media Group — a daily digital destination for the modern queer reader.

Launched as the group's founding publication, The Pink Pulse has grown into one of the most-read LGBTQ+ lifestyle and culture platforms in the United States. With a commitment to authentic storytelling, community-first journalism, and unapologetically queer perspectives, the property serves as both a cultural mirror and a rallying point for its 1.8 million monthly readers.

From breaking community news to long-form cultural essays, The Pink Pulse covers the full spectrum of queer life — with the depth, nuance, and joy it deserves.

Founded

2019

Headquarters

New York, NY

Publishing Cadence

Daily

Content Formats

Articles, Video, Podcast

Vibrant LGBTQ+ pride celebration with colorful confetti and joyful community members

LGBTQ+ Lifestyle
Publication

Editorial Focus

What We
Cover

Six content pillars that define the full breadth of queer life and culture.

Culture & Identity

Deep dives into queer culture, identity politics, and the evolving landscape of LGBTQ+ expression in modern society.

Community Voices

First-person narratives, community spotlights, and amplifying the stories that mainstream media overlooks.

Daily News & Trends

Real-time coverage of breaking news, cultural moments, and trending conversations shaping the queer world.

Wellness & Relationships

Mental health, self-care, dating, and relationship advice tailored to the unique experiences of LGBTQ+ readers.

Entertainment & Pop Culture

Film, music, television, and celebrity coverage through an unapologetically queer lens.

Advocacy & Activism

Spotlighting grassroots movements, policy wins, and the activists driving change for LGBTQ+ rights worldwide.

Editorial Philosophy

"We don't cover the queer community. We are the queer community — writing for ourselves, by ourselves."

Every story published in The Pink Pulse is held to a single standard: does it serve our readers? Does it reflect their lives, amplify their voices, and honor their experiences? If yes, it belongs here.

Target Audience

Who Reads
The Pulse

62%

Age 18–34

Core millennial & Gen Z readership

78%

LGBTQ+ Identified

Primary community audience

71%

College Educated

High purchasing power demographic

84%

Urban Markets

Top 25 US metro areas

Age 24–32

The Cultural Connector

Digitally native, trend-forward queer readers who look to The Pink Pulse as their primary source for culture, community news, and identity-affirming content.

Social Media SavvyBrand LoyalInfluence-Driven

Age 33–45

The Established Professional

Career-focused LGBTQ+ adults seeking substantive coverage of community issues, wellness, and lifestyle content that reflects their lived experience.

High IncomeSubscription ReadyValues-Aligned

Age 22–50

The Ally & Advocate

Non-LGBTQ+ readers who actively seek out queer perspectives, support community causes, and engage deeply with advocacy and cultural content.

Engaged ReaderAdvocacy-OrientedAmplifier

Content Samples

Stories That
Define Us

A sample of the editorial voice and content types that make The Pink Pulse essential reading.

FeatureCulture

The New Queer Renaissance: How Gen Z Is Rewriting the Rules of Identity

From fluid fashion to chosen family structures, a generation is dismantling the binary — and building something more beautiful in its place.

8 min read

Featured

Newspaper and digital news media on a desk with reading glasses

Opinion

Advocacy

Why "Visibility" Is No Longer Enough: The Case for Structural Change

Representation in media is a start. But without policy, without protection, without power — it's just performance.

5 min read

Diverse group of friends celebrating together at a vibrant social gathering

Wellness

Mental Health

Queer Joy as Resistance: Reclaiming Happiness in Difficult Times

In a world that often demands our grief, choosing joy — loudly, publicly, unapologetically — is one of the most radical acts we can commit.

6 min read

Bold fashion editorial with vibrant colors and expressive styling

Interview

Community

"I Built This For Us": The Founders Reshaping Queer Entrepreneurship

Meet the LGBTQ+ business owners turning community into commerce — and proving that authenticity is the ultimate competitive advantage.

10 min read

Brand Identity

The Brand
Behind the Pulse

A brand built on authenticity, community, and the radical act of queer joy.

Brand Mission

"To be the most trusted, joyful, and unapologetically queer voice in digital media — a space where every reader sees themselves reflected with honesty, depth, and celebration."

Brand Voice

Bold, warm, and community-first. The Pink Pulse speaks with the confidence of a friend who knows exactly who they are — and wants you to feel the same.

Recognition & Awards

GLAAD Media Award — Outstanding Digital Journalism
Webby Award — Best LGBTQ+ Publication
NLGJA Excellence in Journalism Award

Brand Color Palette

Pulse Magenta

#C8185A · Primary Brand Color

Deep Noir

#0A0A0A · Background & Contrast

Cream White

#F5F0E8 · Body Text & Accents

Blush Rose

#F9A8C9 · Highlight & Warmth

Brand Tagline

"Your daily heartbeat of LGBTQ+ culture, community, and conversation."

Editorial Stats

By the
Numbers

Performance metrics that demonstrate the reach and depth of The Pink Pulse audience.

Monthly Unique Readers

Across web, app, and newsletter

Social Media Followers

Combined across all platforms

Return Visitor Rate

Readers who return within 30 days

Avg. Session Duration

Industry avg. is 3.5 minutes

Newsletter Subscribers

Daily briefing open rate: 42%

Monthly Page Views

Across all content verticals

Brand Safety Score

IAS-verified brand-safe environment

Engagement vs. Industry

Above benchmark across all formats

Meet the Team

The Voices
Behind the Work

The editorial team shaping every story, every day.

Simone Adeyemi

Editor-in-Chief

Award-winning journalist and cultural critic with 12 years covering LGBTQ+ issues for national publications. Former deputy editor at Out Magazine.

Marcus Rivera

Managing Editor

Oversees daily editorial operations and long-form features. Previously at BuzzFeed News and The Advocate, specializing in investigative community reporting.

Priya Nair

Culture Editor

Leads arts, entertainment, and pop culture coverage. Film critic and essayist whose work has appeared in The Atlantic and Pitchfork.

Jordan Wells

News Editor

Drives breaking news and advocacy coverage. Former AP correspondent with deep expertise in LGBTQ+ policy and civil rights reporting.

Camille Osei

Wellness Editor

Mental health advocate and certified health journalist. Leads the property's wellness vertical with a focus on queer-specific health equity.

Theo Nakamura

Creative Director

Shapes the visual identity of The Pink Pulse across all platforms. Former art director at Condé Nast with a background in queer visual culture.

Partner With The Pink Pulse

Reach 1.8M
Engaged Readers

Advertising with The Pink Pulse means connecting with one of the most engaged, brand-loyal audiences in digital media — authentically, and at scale.

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