The Studio at Just Two Roommates

Agency-level creative.
Without the agency overhead.

JTR Creative is the in-house studio inside our media network. The same writers, designers, and producers who fill our owned properties every day are available to produce work for the brands who want to reach them. Built for advertisers who need real creative output — and especially for the smaller brands who could never justify a traditional agency line item.

What we make

A short list of things we do exceptionally well.

01 / Display

Banner & Display Creative

Static and animated HTML5 banner creative across every standard IAB size — 728×90, 970×250, 300×250, 320×50, 300×600, full-bleed mobile. Designed in-house, exported with proper fallbacks, ready to traffic on our properties or your own ad server.

02 / Email

HTML Email & eDM Production

Custom HTML email creative for newsletters, eDMs, and lifecycle sequences. Hand-coded for client compatibility (Gmail, Outlook, Apple Mail, mobile clients), responsive, with image fallbacks and dark-mode handling. Bring us a brief or a Figma — we ship the production-ready HTML.

03 / Newsletter

Newsletter Features

Sponsored placements in our owned newsletters across The Pink Pulse, RimShot Sports, Broadcast Beat, AV Beat, Sports Media Intel, and the rest of the network. Single-property runs or coordinated multi-property takeovers — we write the copy in property voice.

04 / Editorial

Advertorials & Branded Content

Long-form sponsored editorial written by our staff writers in the property voice your audience already trusts. Clearly disclosed, designed to read like the rest of the section, with optional cross-syndication across the network for broader reach.

05 / Network

Cross-Network Campaigns

A single campaign that lands across every relevant property in our network simultaneously — display, newsletter, social, and editorial — coordinated by one account team with one consolidated report. Reach industry trade audiences and lifestyle/consumer audiences from a single buy.

06 / Retainer

Custom Packages & Monthly Retainers

For brands running always-on creative needs — a monthly retainer that covers a predictable mix of display refreshes, email production, newsletter placements, and on-call creative. Built to fit your calendar, not ours.

Who it's for

If you've ever opened an agency quote and closed it again, this is for you.

Traditional creative agencies make sense at six- and seven-figure annual budgets. For everyone else — the founder running an emerging brand, the in-house marketer covering ten things at once, the buyer who just needs the work done — agency economics simply don't fit.

JTR Creative exists because we already have the studio. Designers, editors, writers, and producers staffed for our own publishing schedule. Selling that capacity to advertisers is genuinely cheaper than starting an agency from zero, and the work is genuinely better because we publish on the same audiences every day. We know what reads as native and what reads as a ten-year-old display ad refresh.

We work with first-time advertisers, scaling brands, in-house teams who need to punch above their weight, and partners running multi-quarter campaigns who'd rather have one creative team than four.

How it works

Four steps. No deck. No discovery deck about the discovery deck.

01

Discovery call

A short conversation about your goals, audience, and what you have running today. No deck pitches. We listen, ask hard questions, then share whether we think we can help.

02

Scoped proposal

A written proposal with the exact deliverables, network reach, and timing — built around what you actually need, not a tier you have to fit into.

03

Production

Our creative and editorial teams produce the work in-house. You see drafts at every meaningful milestone, with rounds of revision built in.

04

Launch & report

We traffic the campaign across the agreed properties and send you a consolidated performance report — one document, one team, one point of contact.

Where the work runs

One creative team. Fifteen properties. Worldwide audience.

The Pink Pulse
RimShot Sports
Free Range Fruit
BatVu
Dorothy Divorces
Broadcast Beat
AV Beat
BroadcastEngineering.com
Sports Media Intel
Sports Media Beat
TheCrewGrid
OnSetHost
Backlot Beat
Screen & Signal
PC Scope
TechGrid

Campaign mix is built around your audience — not every property fits every brand. We recommend the cut that makes sense for what you're trying to do.

Start a conversation

Tell us what you're trying to do.

Real human reads every submission. We respond within one business day with either a discovery-call invite or a polite note about why we may not be the right fit.

We never share contact details. By submitting, you agree to be contacted about your inquiry.